We help organisations at the meeting point of media and technology make sharper decisions — from commercial strategy and product to research, modelling and navigating big tech.
A representative view of the engagements DJB Strategies takes on, across strategy, modelling, licensing and policy. Client details are shared only where we have permission to do so.
For a major national newspaper, assessed the business's readiness for AI and agentic disruption, then facilitated an executive workshop — using scenario planning to converge on the no-regrets moves that hold up across the most likely future market states.
Building on an industry model developed for a national publishers' body, produced a granular forecast of how AI Overviews and chatbot substitution will affect a major digital publisher — modelling both engagement loss and the revenue impact, with strategic measures to defend the business.
Developed a data-led AI licensing strategy — analysing the market, establishing principles to govern engagement with AI developers, shaping pricing and contracting terms, and defining the negotiating approach and the capability needed to run licensing as a durable revenue stream.
For a global industry body, designed an economic impact study forecasting the harm of unlicensed AI outputs and streaming fraud — a robust, defensible model, built to inform engagement with policymakers and localise to individual markets.
DJB Strategies works across media and the organisations shaping its future — and is trusted as a commentator and speaker throughout the sector.